Skittles® Returns to NASCAR with Joe Gibbs Racing and Driver Kyle Busch in 2014 Season

Posted January 30, 2014

CHICAGO, (Jan. 30, 2014) – The Skittles brand ­ made by Wrigley, a subsidiary of Mars, Inc. ­ will make its comeback to the NASCAR Sprint Cup Series in the 2014 season as part of Mars, Inc.’s longtime partnership with Joe Gibbs Racing. The Skittles No. 18 Camry will take the track for two NASCAR Sprint Cup Series races this season, piloted by NASCAR star Kyle Busch on March 2 at Phoenix International Speedway and March 16 at Bristol (Tenn.) Motor Speedway.

For the first time in more than 10 years, the Skittles brand will join the lineup of Mars, Inc.’s world-class sponsors at Joe Gibbs Racing including, M&M’S®, Doublemint®, and SNICKERS® in the 2014 season.


“We’re proud to bring one of America’s most iconic candy brands back to NASCAR and eager to see what victories ‘The Rainbow’ brings this season as Kyle Busch takes the wheel of the Skittles No. 18 Camry,” said John Starkey, Sr. Director of Confections at Wm. Wrigley Co. “Sometimes ‘The Rainbow’ likes to mix things up and now seemed like a great time for Skittles to return to the track to have some fun.”

“I am honored to help Skittles make a comeback to the NASCAR Sprint Cup Series,” said Busch, driver of the No. 18 Camry. “Skittles was one of my favorite candies growing up and still is today, so I am thrilled to be driving the Skittles paint scheme this season.”

Skittles brand first made its NASCAR debut in 1998 in partnership with MB2 Motorsports with the No. 36 Pontiac and driver Derrike Cope. In 1999, driver Ernie Irvan took the wheel of the Skittles No. 36 Pontiac and went on to take the top starting spot at Indianapolis Motor Speedway.

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

For more information, visit www.Wrigley.com and www.Mars.com.

About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Matt Kenseth in the Sprint Cup Series, while Brian Vickers and Elliott Sadler joins those Busch and Kenseth in the Nationwide Series along with Drew Herring and Darrell Wallace, Jr. Wallace will also run a full season in the NASCAR Camping World Truck Series with Kyle Busch Motorsports.

Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and four Nationwide Series owner’s championships along with more than 175 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

Kyle's Sponsors